Posts by Jim Kaspari
Great Marketing Copy – How to Grab Your Ideal Client’s Attention
Highly Converting Web Marketing Copy How to Grab Your Ideal Client’s Attention Have you seen those websites where the home page is all about the business owner’s credentials, experience, services, etc.? It’s all about them and not the potential client. That information belongs on the service pages and about page. People don’t care about us…
Read MoreWhat is an Ideal Marketing Budget?
What is an Ideal Marketing Budget? What’s an Ideal Marketing Budget? The whole idea behind great marketing is making it an investment rather than an expense. So, how much should a company spend on marketing? An ideal marketing budget includes time, team, effort and money. A general rule of thumb is 4-10% of gross revenues. …
Read Moreemail List Building and Marketing Best Practices
What are the Most Effective List Building and email Marketing Best Practices? Email Marketing Best Practices Email marketing is a highly effective way to reach potential customers and grow your business. To make the most of your email marketing campaigns, it’s important to follow best practices to ensure that your emails are effective, engaging,…
Read MoreA Poem for You About Website Design
Website Design Poetry AI In a world of endless scrolling, Where information is constantly flowing, The website stands tall and proud, A beacon in the digital crowd. With carefully chosen colors and fonts, It grabs your attention and won’t let go, A well-designed website is a work of art, A true masterpiece from the…
Read MoreTop 10 Tips for Mastering Business Networking
Top 10 Traits to Hone for Folsom, Sacramento Business Networking Mastery Inspired by the famous David Letterman top 10 list, here are my favorite tips for business networking! 10) Dedication to working your network with Folsom, Sacramento Business Networking Business networking is not “net-standing”, “net-sitting”, “net-eating” … it’s net-working! Manage your contacts and their relevant…
Read MoreWhat key search engine factors rank websites best?
What are the secret key Search Engine Factors? What factors do search engines use to rank websites? This question is very important for business owners that want to drive traffic to their websites. Whether they want to sell products or services, understanding how their website can be found easier than their competition is critical to…
Read MoreWhat is Web Copywriting and Why is it Important to Your Business?
Everyone’s heard of Copyrighting – you know, the legal process of protecting intellectual property. For example, “TM” for TradeMark or the “R” with the circle around it for Registered Trademark ®. How you create the best web copywriting is completely different! What’s a simple model for great web copywriting? Grab their attention. Compassionately relate to their…
Read MoreMarketing Success for Small Businesses- Six Keys to Networking Success
What’s the Best Tactic for Marketing Success for Small Businesses? Building trust and relationships through networking is one of the best way to get referrals for your business and create marketing success for small businesses. Here are six keys to networking for success in your business… and your life! 1) Be Authentic— You…
Read MoreSeven Secrets to Getting a Website that Works for Your Business
Do you want to work for your website or have a website that works hard for you? You deserve a website that works hard for you and your business! Having a great website isn’t a “necessary evil” of having a business, it is a worthwhile expense that provides an extremely high ROI when done well.…
Read MoreHow to Define Your Ideal Target Market or Niche
How to Define Your Target Market or Niche- Finding Your Ideal Business Clients How to define your target market or niche… I know, the title here is redundant – target and niche are very similar words. They refer to the small, specialized group of people who your products and services best serve. This reinforces the…
Read MoreWhy is SEO Important to Your Business?
I am often asked, “Why is SEO important to my business?” **Many business owners don’t know what SEO is, let alone why it’s so important to them. If you want to know more about what SEO is, please read my article on What is Search Engine Optimization [SEO]? Search engine optimization is absolutely crucial for…
Read MoreWhy is Keyword Research the Most Important Thing a Business Owner Can Do?
Keyword research is crucial to your business success! Don’t make the same keyword research mistakes others are making. Many business owners fail to do adequate keyword research before having a website built. It’s so sad to hear about these poor people – they spent hundreds if not thousands of dollars on their website, and it’s…
Read MoreImprove Your Sales Copy With These Four Easy Copywriting Tips
Simple Tips to Improve Your Sales Copy: Is the sales copy on your website converting visitors to thriving fans like it should? Do you think that your sales pages or website should be bringing you more money and providing your customers more value? In this article I want to bring to you the four things…
Read More5 Critical Questions to Greatly Enhance Your Marketing For Small Business
Want to Get More Results from Your Marketing for Small Business? Here are 5 critical questions to help you get better results with your marketing time, budget and efforts. These questions will not only help you to create an effective marketing for small business plan, but will help you choose marketing strategies and tactics that…
Read MoreWhat’s The Best Possible Investment You Can Make Today?
We all want to know the best possible investment today! Of course, any wise person would answer “It depends”. Yes, the best possible investment today would depend on your current financial situation, your short and long term goals, how active or passive you want to be and the amount of risk you’d like to take.…
Read MoreWhat is SEO or Search Engine Optimization?
What is SEO? One of my readers recently asked the very important question,”what is SEO?” Thanks to this reader, those of you who were afraid to ask will get some very valuable information for your online business marketing in this article where I explain what SEO is. The acronym SEO stands for Search Engine Optimization. …
Read More10 Tips to Build a Thriving Email List
If you have a small business then I’m sure you know the importance of building a relationship with your customers. One of the most important ways to extend this relationship is to build a thriving email list and develop a relationship right in your customer’s inbox. Having a flourishing email list is an important part…
Read MoreTop Secrets to Best Website Design
Best Website Design Secrets We have been designing and re-designing websites for clients since 2008. It’s amazing how many people follow the crowd and keep making the same website design mistakes over and over again. The other thing we see is web designers making good looking and functional websites, but the site is poorly ranked…
Read MoreBusiness Networking Success – How to Diversify Your Contacts
A major key to business networking success in building a powerful business network is diversity. What’s the key to business networking success? Common lore says that we know between 200 and 300 people. That seems like plenty of people to know in your network. Why would you want to grow that number? Won’t it be…
Read MoreHow to stop Your WordPress Website from Being Hacked or Spammed
WordPress website hackings are on the rise. How can you keep your site secure? One of my best friends had her WordPress website hacked and rendered useless by some evil-minded techie troublemakers. It cost her almost a thousand dollars to get it back up and running. Fortunately, soon thereafter, she received an order for…
Read MoreHow to Use Google’s Free Keyword Research Tool
Well, as I write this, the gossip around town (well, around Search Engine Optimization Specialists’ town anyways) is that Google may discontinue their free keyword research tool. If that does happen, we believe it will be nested in either the webmaster tools or the Pay Per Click Portion of Google’s empire. Wherever it resides in…
Read MoreHow to Plan for Great Web Design
It may seem like it’s urgent and you need to get your website up as fast as possible to help build your business and gain credibility with your clients. If you want a great web design, proper planning will save you a lot of time and money, and make your website much more useful and…
Read MoreWant more traffic to your website and more clients?
Most business owners I talk to these days say that they want more paying clients coming to them. Is that what you want? If so … Call today for your free online business marketing strategy session (530) 426-8404 Is your marketing working for you? How many clients are coming to you from YellowPages or print…
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