Want to Get More Results from Your Marketing for Small Business?

Here are 5 critical questions to help you get better results with your marketing time, budget and efforts.  These questions will not only help you to create an effective marketing for small business plan, but will help you choose marketing strategies and tactics that act like “magic bullets”.  You’ll be able to clearly define your niche market, get your opportunity out to the right people, and make it easy for them to find you.

You’ll also be able to clearly convey why your business is unique and better than your competition.  Your clients will be chomping at the bit to take action because they fully understand how you can solve their problem and/or make their life better.

Here’s the exercise:  start broad and brainstorm in answering all the questions.  Share with team members, family and friends to get additional ideas.  Then go back and clean up grammar, redundancies, etc… Once this is done, go through all the content and highlight the unique, special, highly beneficial and important points.  These will become your compelling copy, website content, marketing materials, and your key conversation/networking points.

1) Who are you?

In answering this question, include your mission, vision, the story of why you started your business, team bios, skills and experience.

2) What do you do?

Include all products and services.  You can also use this to brainstorm future products, services, packages and ongoing support for your clients.  This is a great time to do “test marketing”.  Ask old clients what else you might provide.  What’s going on in their life?  What’s their biggest challenge/problem that your company might be able to help them with?

3) Who do you do it for?

The idea here is to clearly and narrowly define your target market or niche.  It’s very tempting to want to do everything for everyone, but unfortunately that path doesn’t lead to success and takes an enormous marketing budget – both time and money.  How can you define 80 percent of your clients to narrow down your marketing focus?  What’s their age range, sex, religion, race, education level, etc…?  What do they read, listen to, what websites might they frequent?

4) How do you do it?

Here’s a great place to distinguish yourself from your competition.  How do you provide service, follow up, support?  How do you select your products, do delivery, take orders, provide refunds, etc…?

5) Why do you do it?

Why are you in this business?  What’s your passion?  How do you plan on making the world a better place, even if it’s one person at a time?  What’s in it for the clients?

This is a great exercise for us all to do periodically, no matter what stage of business we’re in.  Marketing for small business can be looked at as a dynamic experiment and a path of continuous improvement.  I hope you found this useful and it helps you get more clients and share the gifts your business provides for your clients.

If you have any questions or if you know you want to use our full services – whether small business web design, search engine optimization specialists or local online marketing, please call us at (530) 426-8404 today to schedule a free intake/coaching appointment to see what the best online marketing solution is to help you reach your goals within your budget.

We can help you with a very cost effective marketing plan, create a new website for you, do keyword research and/or search engine optimization to get more people seeing your site, and visiting your business.

We love serving clients all over the world, and of course are highly excited about supporting our local businesses in the greater Sacramento Valley!

Jim Kaspari

Summit Business Marketing

Web Design . SEO . Marketing Consultation

p.530.426.8404 | f.440.425.6094

Jim@SummitBusinessMarketing.com

We proudly serve Folsom, Granite Bay, El Dorado Hills, Orangevale, Rancho Cordova, Fair Oaks, Auburn, and Roseville CA California areas.