Why is Keyword Research the Most Important Thing a Business Owner Can Do?

Keyword research is crucial to your business success!

Don’t make the same keyword research mistakes others are making.

Many business owners fail to do adequate keyword research before having a website built.  It’s so sad to hear about these poor people – they spent hundreds if not thousands of dollars on their website, and it’s not optimized to get the right traffic to the site.  If you’d like to learn more about why keyword research is vital to your success as a business owner, please read the following bullet points:

  • You want relevant visitors coming to your website who are looking for what you have to offer and are willing to pay you for it.
  • The biggest mistake that business owners make is NOT doing test marketing and research to see what the demand or need is for their products/services AND what’s the competition.
  • Many business owners have spent thousands of dollars on website design and get very little traffic.image for keyword research page
  • If your website is not on the first page of Google when people enter their search terms, no one will go to your website.
  • 40% of people click on the #1 result in a given search engine, the 7th result only gets 3% of clicks.  Ranking well in a search engine can easily double your business.
  • Many one or two word keywords have MILLIONS of indexed webpages – that’s your competition.  For example, if you enter “new car” in Google, you get 37,700,000 indexed pages.  If you type in “new BMW convertible car,” you get 8 results.  Which of these would you like to compete in?
  • Keyword research allows you to find specific keyword phrases that have high traffic and low competition.  This makes it possible to do search engine optimization and get your website ranked highly in Google, Yahoo!, and Bing.

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Our team has incredible tools, experience and knowledge to be able to do great keyword research for you – even if you already have a website built. We serve clients all over the world, and of course love serving local businesses in the Sacramento Valley! Call today for a free estimate (530) 426-8404  or e-mail us at Jim@summitbusinessmarketing.com

Jim Kaspari

Summit Business Marketing

Web Design . SEO . Marketing Consultation . Business Coaching Services

111 Natoma Street, Suite 111 Folsom, California CA 95630

phone (530) 426-8404 | fax (440) 425-6094

Jim@SummitBusinessMarketing.com

We proudly serve Folsom, Granite Bay, El Dorado Hills, Orangevale, Rancho Cordova, Fair Oaks, Auburn, and Roseville CA California areas.

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