I am often asked, “Why is SEO important to my business?”

**Many business owners don’t know what SEO is, let alone why it’s so important to them. If you want to know more about what SEO is, please read my article on What is Search Engine Optimization [SEO]?

Search engine optimization is absolutely crucial for a successful business website.  You may have spent a lot of money or time on your website, but if people are entering “pizza in Folsom” or “Salt Lake City carpet cleaner” or “(your service) in (your town)” into Google, and your website doesn’t show up, people aren’t going to click on your site, and won’t call, e-mail, visit, or buy from you.  SEO is important to your business because without it, your business will be invisible to potential clients online.  There is more and more competition online every day, so it’s important to keep your site alive with new content and valuable information!  Blogging is a great way to accomplish this.

Want my ten of my favorite SEO secrets? Click here to receive your free gift!

Of course, you can use traditional marketing to get traffic to your site, and I highly recommend that as one of the marketing strategies in your plan.  I won’t reiterate all the things that Google uses to rank your site or what can help you get on the first page of Google– you can see those in my article What factors do search engines use to rank websites.

For foundational information on proper and effective SEO,  jump over to my previous article, Why is keyword research the most important thing a business owner can do?  

Without further ado, here are the key steps to doing proper SEO:

1)  Keyword Research – go to How to use Google’s free keyword tool or the resource page for my favorite keyword research tools and to learn more about this.

2)  Competition Analysis – type in the best keywords for your business.  See who’s on the first page of Google – go to their sites.  Right click on their site (someplace other than an image) and select “view page source” – look at their title, meta description and keywords.  Learn from the best and do better. It is also extremely helpful to use a service like Market Samurai to help with complex keyword research and competition analysis.

3)  Optimize every page and every post on your site for your title, keywords, and description – especially optimize your photo tags!

4)  Go on a rampaging backlinking campaign – the higher the page rank the site is that links to your site, the better … hint – Facebook, YouTube, Twitter … Yahoo & Google directories …

5)  Update your site often with super valuable, informative and interesting content.  

Why is SEO important to your business?  Now you know! Eager to learn more? Sign up to receive a free gift with my top ten SEO secrets to get you on the first page of Google! 

If you don’t feel like doing all of the technical, heavy lifting by yourself, our team has incredible tools, experience, and knowledge to help improve your website’s SEO. We serve clients all over the world, and of course love serving local businesses in the Sacramento Valley. Call today for a free estimate  (530) 426-8404  or e-mail us at Jim@summitbusinessmarketing.com

I hope this article has been helpful to you! Please comment below if you have any questions or suggestions.

Jim Kaspari

Summit Business Marketing

Web Design . SEO . Marketing Consultation . Business Coaching Services

111 Natoma Street, Suite 111 Folsom, California CA 95630

phone (530) 426-8404 | fax (440) 425-6094

Jim@SummitBusinessMarketing.com

We proudly serve Folsom, Granite Bay, El Dorado Hills, Orangevale, Rancho Cordova, Fair Oaks, Auburn, and Roseville CA California areas.