What is an Ideal Marketing Budget?

Image of getting money from computer - what is the ideal marketing budget

What is an Ideal Marketing Budget? What’s an Ideal Marketing Budget? The whole idea behind great marketing is making it an investment rather than an expense.  So, how much should a company spend on marketing? An ideal marketing budget includes time, team, effort and money.  A general rule of thumb is 4-10% of gross revenues. …

Read More

How to Define Your Ideal Target Market or Niche

marketing for small businesses - defining your ideal target market is the key to success

How to Define Your Target Market or Niche- Finding Your Ideal Business Clients How to define your target market or niche… I know, the title here is redundant – target and niche are very similar words. They refer to the small, specialized group of people who your products and services best serve. This reinforces the…

Read More

What’s The Best Possible Investment You Can Make Today?

What’s The Best Possible Investment You Can Make Today?

We all want to know the best possible investment today! Of course, any wise person would answer “It depends”.  Yes, the best possible investment today would depend on your current financial situation, your short and long term goals, how active or passive you want to be and the amount of risk you’d like to take.…

Read More

10 Tips to Build a Thriving Email List

best web copywriting model to build your list image of entrepreneur writing at computer

If you have a small business then I’m sure you know the importance of building a relationship with your customers. One of the most important ways to extend this relationship is to build a thriving email list and develop a relationship right in your customer’s inbox. Having a flourishing email list is an important part…

Read More

Want more traffic to your website and more clients?

Image of street crowded with cars. Want more website traffic to your website and more clients?

Most business owners I talk to these days say that they want more paying clients coming to them.  Is that what you want?  If so … Call today for your free online business marketing strategy session (530) 426-8404 Is your marketing working for you?  How many clients are coming to you from YellowPages or print…

Read More