What is Web Copywriting and Why is it Important to Your Business?

image for web copywriting page

Everyone’s heard of Copyrighting – you know,  the legal process of protecting intellectual property.  For example, “TM” for TradeMark or the “R” with the circle around it for Registered Trademark ®. How you create the best web copywriting is completely different! What’s a simple model for great web copywriting? Grab their attention. Compassionately relate to their…

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How to Define Your Ideal Target Market or Niche

marketing for small businesses - defining your ideal target market is the key to success

How to Define Your Target Market or Niche- Finding Your Ideal Business Clients How to define your target market or niche… I know, the title here is redundant – target and niche are very similar words. They refer to the small, specialized group of people who your products and services best serve. This reinforces the…

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10 Tips to Build a Thriving Email List

best web copywriting model to build your list image of entrepreneur writing at computer

If you have a small business then I’m sure you know the importance of building a relationship with your customers. One of the most important ways to extend this relationship is to build a thriving email list and develop a relationship right in your customer’s inbox. Having a flourishing email list is an important part…

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