Troy StCharles has been a plumber for over 30 years. He came to me with a new business model and wanted a highly strategic and effective new website for his business Sacramento Water Filtration.
I love his slogan "We Make it Crystal Clear". This idea came from our discussions about why he wanted to start and build this business. Not only does he want to help people have clear water, but he found out that many Sacramento residents are drinking unsafe and damaging water. He is committed to making the public's water safe and clean to drink, cook with, shower in, even water plants.
Some of his customers had water with chlorine levels higher than that in most pools! Here's an image of his new website home page image depicting the problems his company and Halo systems can solve (very important to outline for effective online marketing):
A highly effective website doesn't just list problems they solve, but solutions, benefits and positive emotional or feeling shifts the customer will experience by working with them. Here's an image of his benefits:
The key to a website that works for you is having a safe, compelling, clear call to action. What do you think? I'd sign up for free water testing and water bottle for sure!
